image courtesy: http://eng-cs.syr.edu/wp-content/uploads/2013/01/Artificial-Intelligence01_Web.jpg |
Information is wealth and knowledge is power.
Mankind has underscored the
importance in its time and today data reigns supreme. Hereon and hence forward,
the challenge would be to ‘challenge the supremacy’. With a data now and
digital is future, the internet will influence a whopping 50% of purchasing
decisions. In the world in which we
inhabit, there is an information avalanche or a data deluge, and what all that
amount without application will be just data dump. From core computing to
commerce, it’s all about data points. Business is driven by numbers. Message is
strengthened with statistics lest it lacks in substance and becomes an opinion.
If its fact, then furnish data.
Google, in its inception, was
driven by the mission "to organize the world's information and make
it universally accessible and useful," and did anyone gave much thought
about its ability to market and monetize back in the late nineties. There were
many search engines at that point in time that have disappeared or probably
obscured by the numero uno status held by Google today. Websites apportioning
real estate for advertisements to milk money as a strategic revenue stream
didn’t hold weight for all despite their might. Publishers started studying
traffic and the one that gained more traction in terms of attention and active
participation proved pivotal in assessing return on income.
This
report acknowledges Mary
Meeker’s 2016 internet trends as key inputs to arrive at different
inferences and interpretations.
Some highlights from the
presentation more pertinent to this passage:
- Internet advertising in the US has grown by about 20% since last year, reaching $60 billion—two-thirds of that growth has come from an increase in spending on mobile ads.
- Facebook’s yearly advertising revenue (up 59%) grew much more than Google’s (18%) last year.
- Online video ads are ineffective: 81% of people surveyed mute video ads, 62% are annoyed by pre-roll ads, and 92% have considered using ad-blocking software.
- Internet sales have increased from less than 2% of all retail sales in the US in 2000 to about 10% in 2015.
- The rising Snapchat generation: Millennials communicate with text, but Generation Z prefers to communicate with images.
- The average Snapchat user plays with sponsored lenses for 20 seconds.
- There are now over 3 billion images shared daily between Snapchat, Facebook, Facebook
- Messenger, Instagram, and WhatsApp—all but one of which are owned by Facebook.
- 55% of Pinterest users use the site to find products they want to buy.
- Messaging apps are moving from simple text tools to communicate with friends to platforms for commerce.
- There are 10 million business accounts on WeChat, and about 80% of all users follow one.
- Generation Y is the first generation to prefer chatting over the web or social media to talk to businesses, rather than over the phone.
- Computer recognition of speech has gone from about 70% to 90% accuracy in the last five years.
- 65% of US smartphone owners now use a voice assistant.
- By 2020, at least 50% of all searches online will be through voice or image search, according to Baidu’s chief scientist Andrew Ng.
- It’s time for self-driving cars: The average urban US worker spends about 42 hours a year sitting in delays on their commute, and the average person’s car is only in use about 4% of the time.
1. Intelligence driving
computers is not something we stumbled upon. It was a given. ‘Search’ engine
started with a search by returning results that’s near about or no way near to
the ‘search input’ and a distant to the expected ‘result’. Then search engine
pushed it way and propelled itself to the way forward, by retrieving ‘right’
result with minimal iteration. You don’t have to be brainy or super smart to
string a nice ‘search query’ – the system should be able to fetch you the
search ‘result’. How did it do it? Intelligence reared its head up – defying
logic, reason and rationale. Over time, Google has amassed a wealth of
information to mine and monetize – using Big Data and Artificial Intelligence.
With advancement, where we
did we witness the acceleration of intelligence? Try the search engine. The
accuracy in the search results has gone exceedingly high and to the cycle or
attempts taken to locate the result has reduced way below. The machines are
able to recognize through images and words used. How? Check the newsfeed in
Google news section. Or observe the image results. Or the X-Box that feeds body
movements as inputs to read and respond. Personalization is not the pinnacle of
AI. It’s just warming up.
Next cars will drive and
diagnosis can be more specific. We see more players actively engaged in AI as
direct line or dotted. Ford is not a player in AI but its investment in AI for
its vehicles has risen manifold. Google came out with ‘allo’ and Facebook
launched ‘DeepText’ and startups mushrooming by the hundreds in this space.
The Trends 2016 put forth by
Meeker
Search Engine
Try hailing a cab from your
office corridor or the home confines, and check your device with the app and
study the screen up close. The GPS fueled intelligence is just compelling or at
times, breathtaking by the sheer spectacle of the number of vehicles traced and
screened in the smart device with the possible time to reach in minutes.
Perhaps the details complemented with depiction dazzles. This is a common and
known scenario that happens in our daily walk of life.
Now Google is a well-known
search engine. Facebook, given its information capital wants to leverage and
launched DeepText for better engagement. The conundrum with regard
to privacy is an admittedly complex. It’s the ground breaking development
that’s fascinating. Google search and DeepText have ‘search’ as common and
still exist as chalk and cheese as the domain is different for both.
AI-driven messaging Apps
Microsoft
has one - ‘Skype, while Facebook has two: “whatsapp and messenger” and
Google joins with its own AI-based app “allo”. The apps have built-in ability to enhance and enrich user
experience. AI enabled assistants have been in the news lately with one or the
other behemoth rolling out their product. Times have witnessed the launch from
Google, Facebook, apple, Microsoft, Amazon, and even as this article is penned,
the buzz in the industry is Robot
Betty joins office as a trainee office manager. One wonders with this
evolution of Artificial Intelligence and the looming threat of people’ interest
superseded by machines introduction into the workforce – cases as in chatbots
which can automate repetitive mundane handled by humans cutting on the cost and
drastically enhancing the productivity.
Image Recognition and
Voice Software
The
advancement is alarming that machine can think like man, act independently and
intelligent enough to communicate to another robot. Google image
recognition can be amazing study and awe-inspiring in its implementation.
Powerful algorithms can read from millions of pictures and map with the face
scanned by the camera and throw a result – the identification is another break
ground in terms of innovation, especially the high-level abstraction in data
and multiple processing can be mind boggling.
Voice-function
enabled search is another incredible innovation. We had voice software but
enabling search with voice is so powerful in its enablement. You speak faster
than read or type. So the ease and comfort with which the user is empowered is
unbelievable till you do the search yourself. For instance, if it’s an android
phone, you can experiment by simply asking “Ok Google, what is the temperature
outside” and within second you hear the answer. Try any other question but make
sure your question starts with “ok Google’ because the system understands this
command. The voice and image have undergone incremental changes to arrive where
they are at present. The voice recognition when complemented with image and
retina can become dominant in determining user identification.
Summing
up, the progress of AI is exponential that it entwines in our daily life. As we
resort to AI for almost anything – reminders, communication, travel, sports, entertainment
and what not, even the skeptics will forced to look harder and question their
own beliefs.
It’s no
longer the distant future.
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